A Sustainable, Heritage & Destination Storytelling Initiative of Tour de Force advancing Responsible Tourism, Community Empowerment, and the Sustainable Development Goals.
VISION
To become Bangladesh’s leading youth-driven platform for documenting, promoting, advocating sustainable, responsible, and regenerative tourism through research based storytelling, digital media, community engagement, and heritage preservation.
MISSION
TerraVerde Chronicles Bangladesh aims to document and showcase the diverse natural, cultural, and social landscapes of Bangladesh while promoting tourism practices that generate positive environmental, socio-cultural, and economic impacts.
Through documentaries, digital storytelling, publications, field activities, educational campaigns, and stakeholder engagement, the initiative seeks to:
- Promote sustainable and responsible tourism practices
- Raise awareness about Bangladesh’s natural and cultural heritage
- Support the United Nations Sustainable Development Goals (SDGs) through tourism education and advocacy.
- Encourage youth participation in destination stewardship and environmental conservation
- Highlight community based and regenerative tourism models
- Create a reliable digital archive of tourism, heritage, culture, and sustainability related stories from across Bangladesh
- Foster collaboration among academia, industry, government, local communities, and tourism stakeholders
CORE MOTTO: Documenting Bangladesh, Ensuring Sustainable Futures, Stories of People, Places and Heritage.
CORE VALUES: • Sustainability• Responsibility• Inclusivity• Authenticity• Community Empowerment• Heritage Conservation• Environmental Stewardship• Knowledge Sharing• Innovation • Youth Leadership
STRATEGIC OBJECTIVES:
1. Tourism Awareness and Advocacy
Promote understanding of sustainable, responsible, and regenerative tourism principles among students, travelers, communities, and industry stakeholders.
2. Heritage Documentation
Document and digitally preserve tangible and intangible cultural heritage, traditions, historical sites, local stories, and indigenous knowledge.
3. Environmental Stewardship
Showcase environmental challenges and conservation initiatives related to tourism destinations and ecosystems.
4. Community Empowerment
Highlight community led tourism initiatives and local entrepreneurship that contribute to inclusive and equitable development.
5. Knowledge Production
Develop documentaries, blogs, articles, reports, podcasts, interviews, and visual storytelling content that contribute to tourism knowledge and public awareness.
6. SDG Integration
Demonstrate how tourism contributes to the achievement of the Sustainable Development Goals, particularly
- SDG(4) Quality Education
- SDG(8) Decent work and Economic growth
- SDG(11) Sustainable Cities and Communities
- SDG(12) Responsible Consumption and Production
- SDG(13) Climate Action
- SDG(14) Life Below Water
- SDG(15) Life On Land
- SDG(17) Partnerships For The Goals
KEY ACTIVITY AREAS
A. Documentary & Visual Storytelling
- Short documentaries
- Destination films
- Heritage storytelling
- Community narratives
B. Research & Publications
- Blogs and articles
- Tourism case studies
- Destination profiles
- Heritage documentation reports
C. Educational Campaigns
- Awareness campaigns
- Workshops and seminars
- Campus engagement activities
- Tourism literacy initiatives
- Heritage mapping
- Community engagement visits
- Sustainable destination assessments
- Environmental observation projects
D. Digital Knowledge Platform
- Website content development
- Multimedia archives
- Social media storytelling
- Educational content dissemination
LONG-TERM ASPIRATION
To establish TerraVerde Chronicles Bangladesh as a nationally recognized platform that bridges tourism, sustainability, heritage conservation, and youth leadership while contributing to the development of a more responsible and resilient tourism future for Bangladesh.
Supervisor
Dr. Santus Kumar Deb, PhD
Professor
Department of Tourism and Hospitality Management, University of Dhaka.
Implemented by
Innovation and Project Wing